Lead generation

Lead generation is a crucial part of marketing that focuses on identifying and attracting potential customers who have shown interest in your company's products or services. A lead is a person or company that has shown interest in your business and has provided you with contact information

What is lead generation?
Lead generation refers to the process of attracting and converting potential customers into interested prospects for your products or services. It involves various strategies and techniques aimed at capturing the interest of people who are likely to be interested in what your business offers.

Common methods of lead generation include content marketing, email marketing, social media marketing, SEO and advertising. The ultimate goal is to nurture these leads and guide them through the sales funnel, ultimately leading to them becoming paying customers.